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Whole Foods Market kicks off its inaugural “Beauty Week,” March 18 through 24, to celebrate all things beauty related. Store Whole Body departments will host events, classes, demonstrations and promotions to help you learn about their large selection of quality personal care products and cosmetics that support healthy people and a healthy planet.


During “Beauty Week,” all Whole Foods Market locations will offer a limited edition “Hello, Beauty!” bag for $18 (valued at $60), beginning Saturday, March 21, at 10 a.m. local time. Bags are made with 100 percent cotton recycled saris from RIJI Green, a business committed to ending human trafficking. Each bag will contain Acure Cell Stimulating Facial Mask, Giovanni 2chic Ultra Repair Shampoo, Pacifica Eye Shadow Duo or Lipstick, Trilogy Vital Moisturizing Cream and Gabriel Mascara, plus $5 in beauty coupons!


I went in to my local Whole Foods to swap out some of my every day conventional products for beauty and personal care products sold in the Whole Body section. There were so many items available, and ALL were on sale!

Here are the products I bought to swap out my old cosmetics:

Mineral Fusion Pressed Powder Foundation
Gluten free, paraben free and hypoallergenic, no fragrance or talc and never tested on animalsFoundation Swap

Mineral Fusion Volumizing Mascara
Gluten Free, paraben free,artificial color and fragrance free, hypoallergenic, not tested on animals

Mascara Swap

MyChelle Clear Skin Clarifying Pads
Vegan, made with plant extracts

Facial Pads Swap

This weekend (March 20 to 22), Whole Foods Market is offering 25 percent off all facial care item, so make sure to stock up!

Whole Foods Market has been lauded for its beauty department standards over the years. In 2012, the company was named “the leading national retailer” in personal care product safety by the Campaign for Safe Cosmetics. The grocer was also named runner-up in the Sustainable Beauty Awards’ “Sustainable Leadership” category in 2014. The retailer also set its own standards for organic labeling on personal care products, as there are no mandatory government standards for the “organic” label claim on body care products.
*We were given a Whole Foods Gift Card to facilitate our product swap, but all opinions are my own.