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Target Family

We’ve all been bombarded by the posts about Target changing things up when it comes to gender specificity. Some people are celebrating changes and others are bashing the retail giant and even going so far as to say they won’t shop there anymore.

After hearing so many conflicting reports, we went straight to the source and got the scoop and boy oh boy are people confused as to what’s really going on. I was reading that things like toys, bedding and even clothing will now be mixed in order to keep gender out of it but that just isn’t the case.


From the mouth of Target:

“We know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary. We heard you, and we agree. Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance. For example, in the kids’ Bedding area, signs will no longer feature suggestions for boys or girls, just kids. In the Toys aisles, we’ll also remove reference to gender, including the use of pink, blue, yellow or green paper on the back walls of our shelves. You’ll see these changes start to happen over the next few months.”

So. Yes, things will be changing at Target. Will it affect you or the way you shop? Probably not-they are just taking the specifics out. As a tomboy myself, I can TOTALLY appreciate this. As a little girl I wanted so badly to grow up to be the garbage man because he got to drive a super cool truck, asked for Tonka trucks for Christmas and my favorite show was the Teenage Mutant Ninja Turtles. I love that my parents let me be who I was, and I am all for Target applying that same love for those who may not fit into the typical “Boy” or “Girl” roles we have come to know.

Clothing will not be mixed (or even affected!), Toys, bedding and books/movies will not be mixed…just new signage to specify age range or category.

For the full information, please visit Target’s Corporate Blog.