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You know it’s a good day when two of your favorite things partner up: PBS KIDS and Cuties California Clementines.
Yesterday, PBS KIDS announced its first national digital sponsorship with Cuties California Clementines. Cuties and PBS are partnering to encourage healthy eating habits in children through content on the PBS Parents website, as well as in select parent-focused video series distributed by PBS Digital Studios.
“PBS KIDS is committed to positively impacting the lives of children,” said Lesli Rotenberg, general manager, children’s programming, PBS. “We are excited to partner with Cuties, because we share their interest in helping parents make healthy choices for their families and model healthy eating habits for children.”
The campaign kicks off Monday, November 17, just in time for the start of Cuties season, and runs through June 2015.
Be on the lookout for Cuties new buddy, Mighties™ Kiwi as he will make an appearance on PBS as part of the partnership.
Sun Pacific, the largest kiwi grower in the United States, is committed to making this lesser-known fuzzy, little super food approachable, encouraging parents and kids to discover how nutritious and delicious it is. California-grown Mighties Kiwi hit shelves last week.