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I know I am not the only one who has wished there were an easier way to find wine recommendations. I can’t tell you how much time I have spent online trying to find ratings on wines I knew nothing about and going through review after review to even see if I should be making that purchase. Usually we end up with the same wines we know we enjoy because trying new wines can be a little scary- especially when buying it for someone else. Have you ever purchased a $40 bottle of wine because you assumed it would have been good, to only turn around and dump it because it was too horrible to even gulp down? I have. Which is why I know the importance of doing your research before spending money on a bottle of wine. After all, wine is supposed to be enjoyed sip after sip. So you can imagine my excitement when I first heard about a website called

What is Likelii?

Likelii is an incredible website that recommends wines based on the wines you already enjoy.

“At Likelii, we believe the best wines are the wines that taste best to you. And the best wine recommendations for you are based on wines you have liked in the past, not wines other people with a different palate have liked. You tell us a wine or two you have liked in the past, and our two algorithms work together to provide you with a list of wines you are likelii to like based on your tastes. As you try and rate wines, our recommendations get better and better for you. Just like Spotify does for music or Netflix does for movies”

But wait, how does it work? 

There are actually two ways you can get your wine recommendations.

Before you get started, you can register for free (which I recommend because it will save this information and it will start to really get to know what you like to really offer the best recommendations per your taste).

The very first thing you will want to do is add a wine you will typically drink. Whether it is from a specific winery or just a certain varietal of wine. For me, I chose a Cabernet Sauvignon because I will normally grab a Cab while at the store.

Once I click on “Get my recommendations”, it takes you to a screen that will offer you some wines based on what you had written on the first screen. You can either go with those recommendations or you can start adding in other wines you enjoy so Likelii can recommend more wines that are specific to the tastes you enjoy. For me I typed in two wineries’ wines I enjoy as well as two varietals I pick up other than my standard Cab (since they already had my Cabernet in their system).

After hitting the “Refresh Recommendations” button a new list of wines showed up! You can sort by price, varietal, region, name, etc. I love that you have such a variety of options because what may be important to some (price) may not be as important to others (varietal). Under each recommendation, Likelii rates how much they think you will like the wine. Likelii recommended a Chardonnay from Yering Station that I had never heard of before so I clicked on the link to read more about it.

They have the specifics down for each bottle they recommend, the price, what it pairs well with and a description of the wine itself. Best part? You can buy it RIGHT from Likelii! After reading about the wine in more detail, I couldn’t agree more with Likelii that this is a wine I would definitely love to try and chances are I will enjoy it as much as they think I will. I will let you know once the bottle is delivered to my house!



The other way is really quite simple as well and more fun for people who enjoy pictures versus boring text boxes.

Simply click “How it Works” under “Discover”


Select if you like reds only, whites only, or both (like me!)



The select three wines you enjoy. For me it is a Cabernet Sauvignon, Malbec and Chardonnay.



Select which region you enjoy wine from, you can select more than one. For me I chose California. I am from and live in California and prefer our wine as well as supporting our local wineries.



Then Likelii gives you their recommendations based on that. Above their recommendations, you can continue to customize wines you enjoy by adding in certain wines, wineries, etc and refreshing the recommendations button.



So let’s break this down one more time…

You tell Likelii one or more wines you have liked and the Likelii engine will utilize two algorithms and 1M data points to accurately recommend other wines you are most likelii to enjoy. As you try wines, you can save more to your favorites, tell Likelii wines you didn’t like, and share all of this with your friends. Likelii recommendations can be used in your favorite retail store or, to save time, you can order directly through Likelii. The wine is delivered right to your door with free shipping. Likelii can also serve as your wine voice enabling you to share the wines you love with friends, family, and other wine lovers. You can learn, rate, explore and have fun with wine on your own terms, based on your own tastes.

Get on the Likelii level with us! Start making wine buying easy and take advantage of this amazing website tool that is so beneficial to you.  Visit them at

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I participated in a campaign and was compensated with a gift card for my review. As always, all opinions and thoughts are my own.