Last weekend Hyundai flew me out to sunny Scottsdale, Arizona for a media introduction of the all-new 2015 Genesis. This redesigned Genesis quickly grabbed the attention of all with its striking design. With a more European influence, the all-new Genesis is set to take on vehicles of a more luxurious class— vehicles like the BMW 5- Series, Cadillac CTS, and the Mercedes Benz E-Class— while offering a price that is significantly lower.
At first glance you will notice the bold and sporty front grille which is completely revamped from previous years. Complimenting the ostentatious grille are its sleek looking LED Running Lights. Additional options are available like the HID headlights with High Beam Assist. The HID Headlights improve your road manners without raising a finger. The Genesis’ HID headlights can automatically switch from high beams to low beams when an oncoming car is detected.
Adding to its more luxurious look, Hyundai stepped away from its traditional logo. The all-new Hyundai Genesis features a new assertive logo that adds to the intrigue of the design.